Recently, we posted an article on the hidden costs and hassles associated with building your website from scratch. We pointed out that even though it sounds nice to get a business website for next to nothing, the bloated code found in most templates can actually hurt your business and cripple your digital marketing.
Today, we want to look at the other side of the coin. Specifically, we want to point out the often unseen advantages that come with opting for a custom web design. These are the opposite of hidden costs, and they can be incredibly important to your long-term sales and marketing success.
So, let’s look at the benefits of custom web design you might not have thought to factor into your decision-making process…
YOUR WEBSITE WILL BE UNIQUELY DESIGNED FOR YOUR COMPANY AND CUSTOMERS
A template website is built for anyone; a custom-design web presence is created specifically for your business and customers. That means it reflects your values, your branding, and your marketing voice.
That’s a bigger deal than you might realize. A lot of the time, your website is the first and only thing a potential customer, vendor, or applicant is going to see about your company. It has to make a powerful first impression or the chance to grow the business relationship will be gone forever.
YOUR ONLINE MARKETING WILL SHOW FASTER, MORE CONSISTENT RETURNS
A well-designed website might cost you a little more up front, but it’s going to pay for itself time and time again. That’s because it’s set up to work in conjunction with your online marketing plan and pay you dividends in the form of online sales, fresh inbound leads, phone calls, and walk-in visits.
Contrast that with a generic website that might take very little out of your marketing budget upfront but give you little or no sales growth in return. Is that really a bargain you want to make?
THE WEBSITE YOU BUILD WILL BE STABLE AND GROW WHEN YOU NEED IT
As we pointed out in our post about pre-made template websites, having too much code in your pages can eventually lead to performance problems and even crashes. A custom-built web presence, on the other hand, should be fast, stable, and consistent no matter what kind of browser or screen size your customer is using.
An even bigger benefit is that your custom website can grow (both in terms of content and features) over time. Your company won’t outgrow it quickly, and it can expand and change direction along with your business plans. So, not only will it generate returns from new revenue, but it can also save you money by keeping you from investing in a new website anytime soon.
WANT A CUSTOM WEBSITE THAT ACTUALLY IMPROVES YOUR BOTTOM LINE?
At ESS Software, our first job isn’t designing websites – it’s helping to build stronger companies and organizations. If you need a web presence and digital marketing plan that actually make a difference in your bottom line, then you should be working with us. Contact our creative team today at 303-225-8376 to schedule a free consultation and learn more about our process.